QUESTIONS & ANSWERS: CEO's aim is to improve quality
September 27, 2005
BY JOE GUY COLLIER
FREE PRESS BUSINESS WRITER
Soon-to-be DaimlerChrysler AG Chairman Dieter Zetsche met with the Free Press on Monday to discuss issues at the company. Zetsche, the former head of Chrysler, took over the Mercedes division earlier this month and will head the entire company in January.
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QUESTION: What needs to be done to address quality and profitability concerns at Mercedes?
ANSWER: What you need in the first place is to improve your process. You need standardization. You need clear definition of your process and a very rigid execution across those. It's basically about doing it right the first time.
Q: You've set a goal of making Mercedes No. 1 in J.D. Power's quality ratings, a position currently held by Lexus. How soon can the Mercedes brand reach that goal?
A: It's pretty tough to make an absolute binding statement. ... It's clear the next step has to be among the top three and then ultimately we want to be on top. This is not a plan for the year 2020 but for the midterm.
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